Sales strategy - Keys to success

Bracketing

Buyers search in price brackets; therefore, it is better to be priced at $300K than $299K. This way you appear in searches for homes priced from $250K to $300K and in searches for homes priced from $300K to $350K.  Increase the number of views of your home by pricing right.

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Property Preparation

Ask yourself, if an open house were held tomorrow, would your home show to it's fullest potential?

If your home is not considered to be show ready, you may be giving the buyer negotiating power. Any potential points of negotiation should be avoided from the initial list date, if possible, to maximize the number of offers at the highest possible price.

Buyers make mental notes when viewing a home and this first impression is nearly impossible to overcome, once set. The buyer wants to get the best home possible at the best price possible and the seller wants their home to fall first on the list of the “best” available. Check out our comparison of a room that was prepared properly prior to list.

Media Preparation

When the property preparation is complete, Megan will present your home with the latest in technology and innovative materials. Megan will take no shortcuts to ensure she provides potential buyers with a superior property presentation.

Why is this so important? Home buyers are increasingly looking for properties online, so Megan will make sure online and traditional print presentations have an impressive impact.

Flyers will feature beautiful images, professionally written descriptions and the use of the latest technology for handheld devices. The marketing material will convey the high quality your property possesses.

Open House

The decision to have an open house may depend on many factors including exclusivity of the neighborhood and accessibility. This is a marketing opportunity that should be discussed with Megan.

However, it is important to remember that the greater number of people who see your home can have a direct impact on the time on the market and the sales price.

Getting the Job Done

Megan strives to move our clients from paperwork to negotiations to close with the least amount of stress as possible.

You can relax in knowing that when you hired Megan Pickering to handle the sale of your property, you hired a professional who is committed to providing thorough, consistent, and unparalleled service. You will be fully prepared in advance so there are no surprises along the way. She will familiarize you with the purchase contract so you know what to expect when offers are placed.